Plan compare
eBay Store subscription break-even calculator
Enter your monthly sales and listing count to see which eBay Store tier is cheapest all-in — subscription + final value fees + per-order fees + insertion overage — and exactly how many sales or listings Basic, Premium, or Anchor needs to pay for itself in your category. Nothing is uploaded.
Breakdown
| Plan | Store fee | FVF + order | Insertion | Total / mo |
|---|
Break-even (vs No Store)
How the numbers work
Every plan pays the same per-order fee ($0.30 on orders of $10 or less, $0.40 above; none on athletic shoes at $150+). A Store changes three other lines:
- Subscription. Starter $7.95, Basic $27.95, Premium $74.95, Anchor $349.95 per month on monthly renewal; $4.95 / $21.95 / $59.95 / $299.95 per month on yearly renewal. Enterprise is yearly only at $2,999.95 per month. Either way, eBay charges it monthly.
- Final value fee (FVF). It is charged on the total amount of the sale: item + shipping charged + handling + sales tax. No Store and Starter pay the same table: 13.6% up to $7,500 per item in most categories, then 2.35%. Basic and up pay 12.7% up to $2,500, then 2.35%. That is a 0.9-point cut on the main band, and a much bigger one between $2,500 and $7,500. Some categories get bigger cuts: 9.35% for most cameras, phones and electronics, and 7.35% for laptops, desktops, tablets, core PC parts, monitors, printers and game consoles.
- Free listings. No Store and Starter get 250 free listings a month. After that a listing costs $0.35 with No Store and $0.30 with Starter. Basic gets 1,000 at $0.25, Premium 10,000 at $0.10, and Anchor 25,000 at $0.05. Basic and up also get an extra select-categories bucket (10,000 / 50,000 / 75,000). Good ’Til Cancelled listings use up an allotment slot every time they renew.
The calculator adds subscription + FVF + per-order + insertion overage for each tier and picks the cheapest. A tier’s break-even is its fee divided by what it saves you. Most categories, FVF only: Basic monthly needs $27.95 ÷ 0.009 ≈ $3,106 of monthly sales ($2,439 on yearly renewal). Listings only: it needs 250 + $27.95 ÷ $0.35 ≈ 330 listings a month.
Example (the default inputs): 60 orders a month at $45, 400 fixed-price listings, most categories, monthly renewal. No Store costs $367.20 FVF + $24.00 per-order + $52.50 insertion = $443.70. Basic costs $342.90 + $24.00 + $0 + $27.95 = $394.85, which saves $48.85 a month. Starter ($444.15) costs more than No Store.
Big-ticket items flip the math. On a $5,000 sale in most categories, No Store pays 13.6% of the whole $5,000, or $680. A Basic Store pays 12.7% of the first $2,500 plus 2.35% of the rest, or $376.25. That one sale covers about ten months of Basic.
FAQ
Does an eBay Store lower my final value fees?
Only at Basic and above. Starter uses the same FVF table as having no Store (13.6% in most categories). Basic, Premium, Anchor and Enterprise all share one lower table: 12.7% in most categories, 9.35% or 7.35% in many electronics categories, and 2.35% above $2,500 instead of above $7,500. Premium and Anchor do not cut FVF further. What they add is more free listings at cheaper overage rates.
How much do I need to sell for a Basic Store to pay for itself?
In most categories, about $3,106 a month in total sales on monthly renewal, or $2,439 on yearly, counting FVF savings alone. In 9.35% categories it drops to about $657 a month on monthly renewal, and in 7.35% categories to about $447. Free listings count too: past roughly 330 fixed-price listings a month, Basic’s 1,000 free listings already cover the fee before you sell anything.
Is the Starter Store worth it?
Rarely. It gives you no FVF discount and the same 250 free listings, and it only cuts overage from $0.35 to $0.30. On monthly renewal you need about 409 listings a month just to cover the $7.95. Basic beats Starter on listings alone once you pass about 317 listings a month (307 on yearly), before you count Basic’s lower FVF.
Do Good ’Til Cancelled renewals use up free listings?
Yes. eBay says GTC listings renew once per calendar month, and each renewal counts toward your zero insertion fee allotment. 600 active GTC listings means about 600 insertions a month, even if you create nothing new. That alone can push you past 250 free listings and make Basic cheaper.
Why do handbags, jewelry and athletic shoes behave differently?
In these categories the rate is set by the whole sale price, not by bands of it. Handbags are 15% (Store 13%) up to $2,000, then 9% (Store 7%) on the whole sale. Jewelry works the same way at $5,000. Athletic shoes are 13.6% (Store 12.7%) under $150, then 8% (Store 7%) with no per-order fee at $150 or more. That means a $2,001 bag costs less in fees than a $2,000 one. Watch for these cliffs before you blame (or credit) the Store.
Is this my exact eBay bill?
No. It is a planning estimate from eBay’s published US rates. It treats every order as one item at your average price, so if your sale prices are spread out, run a few averages. It leaves out several things: auction listings (Basic+ get insertion credits on sold auctions), optional upgrades, Promoted Listings, the 1.65% international fee, below-standard and high “not as described” surcharges, and the yearly-renewal commitment terms in eBay’s Stores Subscription Terms. Check your invoice and eBay Help.